On Wednesday, Samsung introduced the Bespoke series of home appliances which are equipped with artificial intelligence (AI) technology. These appliances come with built-in Wi-Fi, internal cameras, and AI chips, and are integrated with Samsung’s Bespoke AI. This advanced feature allows users to conveniently access controls through the SmartThings Application.
“We are introducing Bespoke AI, our next big innovation in home appliances which will ensure smarter living for Indian homes and reduce energy consumption, contributing to a greener planet. With our Bespoke AI-powered home appliances, consumers will be able to customize their choices, get easy controls for elders and kids, and get seamless diagnosis for their home appliances. With the transformative power of AI, we are confident that Bespoke AI will strengthen our leadership in the digital appliances market in India,” said JB Park, President & CEO, Samsung Southwest Asia, in a press statement.
Samsung claims that the integration of AI can enhance the durability and sustainability of these household appliances. Providing examples such as a refrigerator and air conditioner notifying users of filter replacements, however, it is not immediately clear why AI is required for either of these things. But Samsung states it aims to streamline appliance management through AI capabilities.
“With AI, appliances can now be smarter, and help reduce users’ time and energy spent on home chores. Through enhanced connectivity and AI capabilities, these appliances take the consumer experience to the next level by revolutionizing the smart home experience. With AI appliances, our objective is to further strengthen our premium portfolio and increase our share in the premium appliances segment,” said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India, in a press statement.
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